"I thought that banner was photoshopped" - Fans go wild after noticing alleged hidden double meaning in Gatorade’s 'Let Her Cook' All-Star campaign

AT&T WNBA All-Star Game 2025 - Source: Getty
WNBA fans react to the league's campaign with Gatorade (Image Source: Getty)

The WNBA has caught flak for its marketing campaign with Gatorade during the All-Star break. Gatorade and the league ran a campaign that said: "Let Her Cook," a slang phrase commonly used as a term of encouragement to allow someone to showcase their talent.

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Media personality Jon Root implied that the phrase could be deemed sexist.

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After seeing the campaign, fans expressed their thoughts on the matter.

"I thought that banner was photoshopped. Sheeeesh," one fan commented.
"Definitely need to start that consultancy with teenage boys to catch these fumbles," one fan suggested.

Other fans had a few jokes.

"I heard the LPGA and Gatorade are planning on releasing 'Let Her Iron'," a comment read.
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"I bet they did. Memes: the only way the WNBA is going to get views," someone commented.
"So no one in the marketing/comms teams noticed this 😂😂😂😂" a fan questioned.

Gatorade is reportedly conducting a scientific study on WNBA players

According to Logan Newman of USA TODAY, Gatorade announced that its Sports Science Institute is conducting testing to better understand athlete hydration, as explained by Kim Stein. PhD.

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Dallas Wings rookie guard Paige Bueckers commented on the "Let Her Cook" campaign, which is more about the study of an athlete's hydration.

"Women have been hooping at a high level for a while," Bueckers said. "But the science behind our hydration and nutrition hasn’t always kept up. Gatorade’s doing the work now to help us train smarter so we can keep breaking barriers."
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WNBA icon Lisa Leslie is also a part of the campaign. According to Leslie, the campaign isn't just a normal tagline. Instead, it celebrates "the greatness in the league’s past and present." She also said that the brand has been supporting them since day one.

Reigning league MVP, A'ja Wilson of the Las Vegas Aces, commented on the campaign.

“This Gatorade campaign celebrates everything we’ve worked for,” Wilson said.
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Edited by Alvin Amansec
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