“Artistic genius”- Fans react to BTS’ Taehyung’s incorporation of Vante’s art in the latest Compose Coffee ad

BTS’ Taehyung’s new Compose Coffee advertisement, released on August 18, 2025, drew fans’ attention for more than just its visuals. Viewers quickly noticed the clever inclusion of his well-known alter ego, Vante, leading many to believe V himself played a role in shaping the ad’s production.

Vante, an alternative persona of Taehyung, represents his artistic side, and he is best known for his passion for painting and photography. The character is symbolized by a minimalist abstract face sketch inside an oval, drawn in a Picasso-inspired line-art style.

This signature design was subtly embedded in the new Compose Coffee campaign, a move fans hailed as genius. The ad film spans roughly one minute, blending scenes with V's own voiceover. Many praised how the ad perfectly mirrored the BTS star's identity, with one fan even describing it as:

“Artistic genius.”

Many fans celebrated the inclusion of Vante in the coffee ad.

About BTS' Taehyung's recent whereabouts

On August 18, 2025, BTS’ Taehyung unveiled his latest Compose Coffee campaign titled “V COMPOSED.”

The film portrays Taehyung in various real-life settings where coffee becomes an essential companion, whether in the office dressed in sharp blazers, beside a sleeping individual, or even hugging a man from behind to supposedly symbolize coffee as a comforting embrace. Throughout the ad, he carries different Compose Coffee drinks as the voiceover narrates:

“Why do people drink coffee? From morning to night, while working or resting, to be the you, you are now, how much coffee was needed so far and how much coffee will be needed in the future too? To making the you of the real you, with real coffee. The coffee of the coffees, Compose Coffee.”

But V's busy schedule extends beyond advertising. On August 17, 2025, the Los Angeles Dodgers officially announced that V will throw the ceremonial first pitch at Dodger Stadium on August 25, ahead of their game against the Cincinnati Reds.

The news sparked massive excitement, with both MLB and ticketing servers experiencing crashes shortly after the announcement. This will mark his first stint in the realm of baseball.

Meanwhile, a day earlier, V warmed hearts with a deeply personal Instagram update. He posted a carousel of 20 pictures under the caption:

“25 years later.”

Taehyung shared glimpses of his childhood alongside present-day snapshots. The update also featured photos with his BTS members, including a cherished group shot from their recent beach outing. The boys had gone live on Weverse during the trip, delighting fans with real-time updates.

The group's reunion marked a long-awaited event for ARMYs since all the idols completed their military enlistment in June.

About the author

Rujula is a pop culture journalist who covers K-pop at Sportskeeda. She graduated with a bachelors in English Literature from Mumbai University, following which, as a self-proclaimed K-pop fangirl, Rujula pursued her passion for the written word to report on all things Korean. Rujula has over 4 years experience in curating content for diverse companies like Disney (Star Sports), KpopWise, Icy Tales, Nettv4u, and Walking Wicket.

For her, referring to official sources and cross-verifying information are of utmost importance to maintain objectivity and credibility of the information she offers to her readers. She also takes into account social media posts from people experiencing an incident first-hand to add depth and perspective to her story.

While creatively presenting information about an artist’s particular look or campaign is Rujula’s forte, she believes her true strength lies in interviewing celebrities and idols. At Sportskeeda, Rujula has exclusively interviewed famous K-pop groups and idols such as ChoCo, Jae Chong, BLACKSWAN, DKZ, Lee Taevin, E:LFIN, Kim Seong-gyeong, and Hyun-woo.

Rujula’s favorite artists in the K-circle are BTS, Jackson Wang, ENHYPEN, and SEVENTEEN, and she admires them for their humility, genuineness, and generosity. When not busy tracking the latest developments in Korean entertainment, Rujula can be found playing cricket, a sport she has played professionally for over 10 years.

Know More

Edited by Riya Peter