“Gen Z and Gen Alpha are weeping”- NFL fans react as Chiefs owner Clark Hunt rejects Nike jersey redesign pitch amid launch of ‘Rivalries’ uniforms

Kansas City Chiefs chairman Clark Hunt evidently prefers tradition over new looks. Hunt has once again rejected Nike’s redesigned uniforms, which the company recently introduced for various teams.

“Almost every year, Nike presents to Clark Hunt a proposal for a redesigned Chiefs jersey or an alternate. Every time he tells them, “Nah, we’re good.” This is why,” Chiefs beat writer Matt Derrick posted on X Thursday.

Derrick's tweet sparked chatter on social media.

“Gen Z and Gen Alpha are weeping,” one fan wrote.

“I may be in the minority here, but I kind of like the changes every now and again. Although I do appreciate Clark honoring his father’s preference for a classic look for his team and understand that,” said another one.

“I am extremely proud of the fact that our uniforms have stuck with the traditional look, and don’t blow in the wind like every other team’s fashion choices. We don’t need an alternate. Color rush all red was good enough,” added another fan.

The Chiefs entered the NFL in 1960 and haven’t made many changes to their jerseys since then. Clark Hunt, the son of the club’s former owner, Lamar, has often talked about the importance of tradition and many believe he is honouring that.

thinkstoomuch

@okeedokey1

@mattderrick As a bills fan I wish we’d do the same.

Sam

@CattyReid

@mattderrick They look like arena league teams. The NFL should have better standards than this.

LoneRider

@lonerider____

@mattderrick Good we don’t need it. If I was Clark I would say the same. All them uniforms are trash.

The Buffalo Bills were one of the teams with a new-look Nike jersey, but it hasn’t brought them any good fortune. After making it to four straight Super Bowls in the '90s, they have not made the big game since then.

Clark Hunt has made the Chiefs the world's team

Clark Hunt may not be all that appealing to young generations when it comes to his taste for uniforms, but he’s doing his best to boost the Chiefs' popularity across the globe. On Wednesday, Newsweek published a story about how much “Chiefs Kingdom” has grown under the current club chairman.

According to the report, the Chiefs are the most popular team in Germany, the U.K., Australia, Brazil, France and Spain, No. 2 in Canada and Ireland, and No. 3 in Mexico.

The Chiefs open the season overseas in Sao Paulo, Brazil, against the Los Angeles Chargers next weekend, and it’ll be the first-ever NFL game streamed on YouTube.