The Pixel 10 and 10 Fold are capable phones for the enthusiast market (Image via Google)
Google has unveiled its latest Pixel 10 lineup of smartphones. This year, the company will bring four distinct models, in line with other major manufacturers like Samsung and Apple. In other news, Pixel is getting a telephoto camera even on its base model, with an industry-grade IP68 rating on the foldable - even Samsung's foldables, which are widely considered industry leaders, haven't achieved this feat. Alongside, you get a better SoC, Tensor G5, which improves CPU performance by 34%.
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Here's everything to know about the devices launched this evening, alongside our analysis of which one you should consider buying.
Google Pixel 10 vs 10 Pro vs 10 Pro XL vs 10 Pro Fold: How would real-world performance vary?
The Pixel 10 brings significant improvements in processing and cameras (Image via Google)
For starters, the Pixel 10 series is shipping with the same seven-year update commitment as the last generation. The pricing is staying the same this gen, which is a welcome move, as Google has consistently increased the asking amount for the phones.
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Coming to more fine-grained details, the display is being upgraded to a 3,000 nit LTPO on the Pro models, which exceeds the industry standard. Tensor G5 is also based on the improved TSMC 3N node, with fully customized CPU cores. Google claims the improved design has added 34% extra processing and rendering capabilities, which should be huge for both gaming and AI.
Qi2-based faster wireless charging is coming to all Pixel devices this year, with battery capacities upgraded to 4,970 mAh to 5,200 mAh depending on the model. With a graphite-based cooler on the base variant and a vapor chamber-based cooling solution on the Pro models, you can expect slight improvements to body heat management.
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Here's a look at the specs of the devices side-by-side:
The base model is significantly improved this generation, featuring a 5x optical zoom that brings high-quality telephoto capabilities to a wider audience. Moreover, the Pro design features a 48 MP ultrawide with an industry-grade 2cm macro. The front camera has a 42 MP sensor with OIS, adding to its capabilities for vlogging, among other activities.
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Night Sight has also improved this generation (on top of the lead Pixel's AI already had). The Pro models also feature AI-based upscaling and 100x Pro Res Zoom, which, although purely digital, offers better quality than ever before. All of this is possible due to the Tensor G5's compute improvements. You can also notice this in portrait photos, where better segmentation and edge detection lead to more realistic results.
With these improvements, the Pixel 10 easily bests the iPhone 16 and Samsung S25 in computational photography. Differences in sensors and processing remain, however, and the final results will continue to be dominated by personal preference.
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Pixel 10 prices: Which model provides the best value?
The Pixel devices are targeting different price points (Image via Google)
The Pixel 10 phones aren't getting any costlier than the last generation. The prices are $799 for the base model, $999 for the Pro, $1,199 for the Pro XL, and $1,799 for the Pro XL Fold. This makes the base phone a great deal for most users, as it brings the flagship-grade processor with improved image processing and telephoto capabilities.
If you pre-order on the Google Store, you'll be eligible for up to $1,000 in trade-in credits with new lines and unlimited plans. If you're already on an older Pixel device, this means you can sell it off for 45-55% of the original buying price. This significantly reduces the cost of ownership in the United States. However, given the significant markups in the EU and Australia/Canada, the Pixel phones aren't the most cost-efficient option.
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About the author
Arka Mukherjee
Arka’s journey as a tech journalist took root in his educational background as a computer science undergraduate. Gathering valuable experience from YT Times, Quoramarketing.com, Games Bap, and Outscal, Arka now produces top-notch content for the Gaming Tech division of Sportskeeda.
Drawing inspiration from the likes of Buildzoid and Gamers Nexus, Arka relies on thorough testing and in-depth research of the latest hardware to ensure the delivery of authentic information in his articles. His genre expertise has also led him to work with tech giants such as Dell, Logitech, AMD, Nvidia, and more, where he reviewed their latest hardware.
While he delves into language modeling in his free time, he also finds time for gaming. His go-to genre is single-player games, but he often revisits Conflict: Desert Storm I and II, the former being the game that prompted him to undertake the journey he’s enjoying today. If he ever got a chance to drop into a game Jumanji-style, it would have to be Mafia: Definitive Edition.